If you run a tourism board, a destination, an attraction, or a brand trying to reach Indianapolis-area families, then you already know the hardest part of the job: reaching the right people — the Indy moms who actually book the day trips, plan the weekends, and load the kids into the car.
WHY TOURISM AND BUSINESS PARTNERS CHOOSE US:
- Increase visibility and awareness.
- Gain more out-of-county visitors, overnight stays, and downtown foot traffic.
- Drive ticket sales for specific events and promote off-season weekend visits.
- Reach Indiana families directly with a proven viral track record.
- Leverage the trust Indiana parents already place in our recommendations.
- Build a reusable content library – every campaign produces high-quality photo and video assets you can repurpose on your own channels.
Here’s what partnering with us looks like:
OUR AUDIENCE:
76% of our followers live in Indiana. Our core audience is women ages 35–44 —Indianapolis-area moms who are the household decision-makers for family travel, weekend outings, and day trips. That’s the exact demographic filling your weekend events, booking your hotel rooms, and bringing their families to your attractions.
We reach the Indiana moms who are actively searching for things to do with their kids.
OUR REACH:
We’re a small operation by design, but the reach is substantial:
- 150,000+ followers across platforms
- 5 million+ monthly views across platforms
- 174,000+ monthly interactions
- 500,000+ monthly Instagram reach
- 4.5 million+ monthly Facebook reach
- 500+ newsletter subscribers, growing weekly
- A growing YouTube channel built around the same family-travel content
- An active partnership with BeLocal North Indy magazine
We provide a working media platform with measurable engagement, geographically concentrated in your target market.
WHY WE’RE DIFFERENT:
We don’t run ads. We make solid recommendations.
That sentence is the whole brand. Our audience has learned that when we recommend a destination, an event, or a small business, we’ve actually been there. We don’t promote places we’ve never been. We provide a preview of what our audience can expect when visiting a location.
That’s why our recommendations convert. They’re not advertising, they’re advice from a trusted source.
For partners, this means two things:
- The trust we’ve earned with our audience transfers to you when we feature you. A sponsored post from Indy Family Fun doesn’t read as a sponsored post. It reads as a tip from someone our audience already relies on.
- We’re selective. We turn down partnerships that aren’t a fit, because every misaligned recommendation costs the trust that makes the whole platform work. If we agree to work with you, it’s because we believe our audience genuinely wants to know about you.
WHO WE WORK WITH:
- City, county, and state tourism boards
- Destinations and attractions — museums, theme parks, family entertainment, etc.
- Family-friendly events and festivals
- Restaurants and family-owned small businesses
- Family-relevant brands launching in the Indianapolis market
Our most productive partnerships are with organizations that have ongoing event calendars or seasonal programming — places where consistent visibility across the year drives meaningfully more impact than a single campaign moment.
Let’s talk 👋
If any of this sounds like a fit, we’d love to hear from you. Please send us a message or request a rate sheet!
Want updates on partnership opportunities, audience insights, and what’s working in family-travel marketing?
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We only send one informational newsletter per month with real-time stats, upcoming partnership opportunities, and more.
-Brittany and Kevin Lang
